13 competitive stratagems in market place

Surveying and creating proper models in business administration, with the use of the knowledge as well as experiences for the art of war, are a fascinating fertile soil. For example, the classical subject of “Applying The Art of War to Business” has been effectuated by Western, Oriental scholars.

 

13 competitive stratagems in market

  • Author: Nguyen Tien Dzung
  • Translator: GamiBook
  • Publisher: Culture and Information
  • Year of Publication: 9/2002
  • Number of Pages: 124
  • Format: 10x18 cm
  • Number of Volumes: 1
  • Cover Price: VND 14,500

Surveying and creating proper models in business administration, with the use of the knowledge as well as experiences for the art of war, are a fascinating fertile soil. For example, the classical subject of “Applying The Art of War to Business” has been effectuated by Western, Oriental scholars. Nevertheless, there used to be three limitations in the previous studies when reviewing, applying the art of war of the ancients to the marketplace as follows: - Ancient words were still abused (particularly the literature was written over a thousand years ago); - Used the whole old styles-models, only added several contemporary practical illustrations; - On the old theoretical bases that have been checked  but not yet reconstructed and developed into a new model, theory, more complete and embracing the latest, most modern in business administration today.

The book that you are holding in your hands is intended to partially resolve such shortcomings. All the 13 chapters in The Art of War - a classical work on the art of war dating back over 2000 years, very well-known not only in China but also over the world - has been followed closely by author Nguyen Tien Dzung, who, along with applying flexibly new concepts to business administration, wishes to create a relatively complete model of corporate administration in competition. It is likely that there shall be more controversies from readers about the model created by the author; some important points of view thereof should be further explained and reviewed in full, this research will certainly give a useful contribution to creating a suitable business administration model in Vietnam, especially in the present context of globalization.

This is the second book of the collection entitled “Business Administration: Eastern and Western Cultural Integration” of the author. The author’s studies that have been oriented towards creating a modern business administration model which can inherit the Oriental traditions and combine with modern business administration theories will be very useful for entrepreneurs. We have the honour of presenting to the readers.

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